strategy and messaging

I work with agencies and brands to help them make better use of language.

From the faintest glimmer of an idea to a fully fledged strategy, identity or campaign — I can run with it. Strengthening the strategic foundations, adding depth, breadth and impact, and applying the finishing copy flourishes.

If it requires words and ideas, I can help.

  • A streamlined approach to building your ‘brand DNA’, setting the foundations in a way that sets you apart.

    • Positioning
    • Proposition
    • Promise
    • Purpose

  • Helping brands stand out in how they sound – original, ownable, valuable voices.

    • Brand voice & tone
    • Character / persona
    • Principles
    • Guidelines
    • Examples
    • AI frameworks

  • Stories people will believe in, language that helps strategy make sense.

    • Brand story (narrative / manifesto)
    • Brand messaging (examples / frameworks / pillars)
    • Strategic comms (vision / purpose / values / positioning)

  • All the right words, whatever you need them for.

    • Websites
    • Social
    • Scripts – video + radio
    • Editorial / articles / content marketing
    • Campaign creative
    • Collateral (e.g. signage / posters)
    • Annual reports / white papers
    • eDMs and DMs
    • Internal comms
    • Packaging
    • Naming